CGI Product Animation Vs Product Photography
So,
you’ve created a banging product and want to show it off. Between R&D and
Ecommerce, do you have the time and resources to create product shots that will
go into your marketing material? Photography typically includes pre-production,
production, and post-production, so let’s first take a look at what that content
production really involves.
In
pre-production once you have a photographer with the right photography kit, you
will need to travel to your chosen location or design your set, and simulate
the environment or capture natural lighting to get the perfect shot. On the day
of the shoot, you might want to work with one or a few models, or some
assistants to help you capture the right moments, take multiple angles,
highlight features that display details, and duplicate multiple shots to
showcase similar products. After you have your shots, you will then start with
your editing, retouching, or reshooting until you get the perfect images.
While
photography editing is a skill that can make a substantial impact on the
quality of a product photo, these edits can only go so far. Creating a
computer-generated model or CGI (computer-generated imagery) of a product gives
you a complete record of it – this could be delivered in all kinds of angles,
colors and textures, and without any design or size restrictions.
Here are some reasons why CGI is a much better
option than photography
1.
See them before they exist
CG
product imagery is now almost impossible to be distinguished from genuine
photographs. It allows companies to showcase their products in every size/colour/angle/texture before they even manufacture it.
2.
Show your range
If
you need imagery for a product that comes in multiple colors or finishes, the engineering
design files of the product can be used to create the product digitally, then
apply the necessary specification change-outs.
3.
Forget the laws of physics
Showcase
products with dynamic features or moving assemblies that can be challenging to
capture with a camera. This is especially fitting for brands in the industrial
or technical world who aren’t a fan of sawing their expensive equipment in half
to show fluid flow.
“High-quality”
product photographs are necessary to promote your products or to use
in online advertising, marketing and branding.
3D
rendering would still take too long to be cost-efficient for some items, such
as trees, animals and other organic things, and just don’t look right when
they’re computer generated. The best solution to this would be to merge the two
imagery mediums together.
For
the sake of authenticity, we photograph the product, then render CGI over it,
wiping out any imperfections, and adding textures, colors or even movement.
Other
types of video that businesses can use are:
- Promo Video (a.k.a Teaser Video to build hype around
your product)
- Demo Video (demonstrate product features to justify
the buyer’s purchase)
- Explainer Video / How-To Video (Tutorials on how to
use your product)
- Case Study Video (a.k.a customer stories or
testimonials from people who benefited from your product or service)
- Thought Leadership Video (establish expertise by
building thought leadership into your industry)
- Webinar (educating customers about issues related to
your industry)
- Personalised Video (create personal connections with
your customers and leads by including the audience into your story)
Contact
us today for more information. (link)
For More Info:- animation production company London
